Explainer video

An Explainer Video is a short-form video used for marketing or sales purposes that highlight a company’s product, service, or business idea in a compelling and efficient way.

Why should companies have them? Here are 5 Explainer Video facts, best practices and examples.

Explainer video facts

1. 97% of marketers are sure an explainer video helped their users to get better understanding of a product or service.
2. 96% of people have watched an explainer video to learn more about a product or service.
3. 87% of video marketers say videos give them a good return on their investment.
4. 80% of customers start deciding on their purchase from watching videos about the product.
5. When asked how they’d most like to learn about a product or service, 73% prefer to watch a short video.

Best practices

1. Optimal Length: Is 1 to 2 minutes long. When it reaches more than 2 minutes in duration, the average views drop from 77 % to 57%.
2. Message: Use the first 5 to 10 seconds of the video to deliver your pitch. That way, if the viewer doesn’t watch the whole video, at least they leave knowing the key message.
3. Animation: Is not a requirement, but most are. The main reason is they combine images, motion, and audio to ensure your message is clear and memorable.
4. Professional Voice: Is worth the investment. There are plenty of options out there, but a good place to start is Voices.com.
5. Subtitles: 69% of people what videos without sound. Video editing apps like Veed.io automatically create subtitles that you drag and drop into the videos. Learn more about video SEO.

Examples

Dropbox: By now, everyone who reads this probably knows what Dropbox is and what it does. But 12 years ago, that wasn’t the case. So how did Dropbox introduce themself to the world. Yes, through an Explainer Video.

Dollar Shave Club: Is both an explainer video and award-winning long commercial. It’s humorous with better production values than most. And it does everything great explainer videos should do in just over 90 seconds.

Google Drive: In less than a minute, Google explains the myriad of benefits and uses for Google Drive in an animation format that is modern and minimal.

McDonald’s: Even big brands like McDonald’s rely on explainer videos when they do something new like launch an app. This proves whether you do or don’t know the business, every business can rely on an explainer video to get their point across.

Spotify: Although everybody knows Spotify now, this was their launch video. No voice-over is used here, just the music that adds dynamics to the scenes. It’s the genesis of a new idea clearly communicated in an explainer video.

Do these facts, best practices and example convince you of the value of Explainer Videos. Does your company have one?