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Category: Measurement and ROI

ROI of AI case studies
Posted June 20, 2025

10 ROI of AI case studies show results

ROI of AI case studies 78% of organizations will use AI in at least one business function this year. Only...

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ROI of AI
Posted June 12, 2025

25 facts on ROI of AI every business should know

Facts on ROI of AI Only 25% of AI initiatives deliver the expected ROI (Return on Investment) over the last...

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Posted May 1, 2025

How to Instantly Connect New Website Visitors with Your Brand and Product Value

Website visitors make quick decisions. They’ll stay or leave in seconds based on what they see. Your job is to...

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ROAI
Posted April 27, 2025

ROI of AI. 6 steps to a successful ROAI

ROAI is the Return on Artificial Intelligence. It's the ROI of AI (Artificial Intelligence). Here's what studies show and steps...

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Marketing Attribution
Posted December 16, 2024

7 reasons marketing attribution models don’t work

Marketing Attribution Marketing attribution identifies the marketing channels and campaigns that drive sales, leads, and conversions from different touchpoints. For...

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Posted September 18, 2024

How to Improve Marketing ROI with Data-Driven Decisions

The days of gut reactions, speculation, and personal experience ruling the marketing scene are long gone. Today, we have a...

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Posted September 2, 2024

How Ecommerce Brands Are Using Video Marketing to Boost ROI

Have you ever questioned how some brands seem to effortlessly boost their marketing returns while others strain to get noticed? ...

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Posted August 2, 2024

How to Increase Conversion Rate Using Pro Edited Videos

One of the best ways to promote your products and services in an engaging way is by including videos in...

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Posted July 11, 2024

6 Ways to Improve Your Social Media Marketing ROI in 2025

Companies allocate significant resources to social media marketing to increase brand awareness and customer interaction. With over 100 million buyers...

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AI ROI
Posted June 6, 2024

10 reasons why every business needs to know AI ROI

"If you can't measure it, you can't manage it." - Peter Drucker. AI ROI Over 50 years ago, one of...

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