Digital marketing is a big umbrella term under which many marketing strategies take shelter. Be it social media marketing, content marketing, or PPC campaigns; online marketing is an amalgamation of various marketing approaches.
Further, each digital marketing method is subdivided into several different streams. For example, social media marketing is sub-categorized as per the targeted channels like Instagram marketing, LinkedIn marketing, and so on. Another example is to integrate Instagram feed into website with the help of social media aggregator.
Now, to streamline and analyze all the different marketing methods together is not manually possible. You need to acquire powerful and robust marketing tools such as interactive video platform, conversational AI tools, Live chat software, email marketing services, lead generation tools, and many more to generate maximum ROI out of all your marketing campaigns.
This post will discuss the popular marketing tools to meet all the futuristic online marketing needs for you. Marketers, 25+ tools mentioned below are the sure-shot way to succeed. So let’s get started without any ado.
25+ Marketing Tools to Streamline Your Operations
Marketing tools are the backbone of large and small business marketing plans today. Therefore, 75% of companies were using at least one marketing tool.
So, if you don’t want to stay behind and wishes to take your business ahead, get these marketing tools today:
Document and e-Sign Tools
Quickly and easily send documents for electronic signatures from Acrobat, Microsoft Word, and other apps. Get real-time visibility for every document out for signature.
Jotform Sign
Jotform Sign streamlines e-signature processes by integrating electronic signatures with advanced automation tools. This platform’s user-friendly interface allows users to easily create, share, and e-sign documents on any smart device.
It provides over 700 pre-made templates, making it simple to collect signatures quickly. Jotform Sign automates the whole e-signature process, whether you’re sending documents by email, links, or embedding them on your website.
Features
- Strong security & compliance capabilities
- Automated approval flows
- A wide array of integrations
- Automatic field detection
- Access code protection
- Automatic reminders
Pros
- Turning existing PDFs into e-sign documents.
- Intuitive drag-and-drop builder.
- Over 700 ready-made templates.
Cons
- The paid subscriptions may be too expensive for small businesses.
- Free plan has limited submissions, no trial.
Price
- Starter plan, free. Limited to 10 signed documents
- Bronze, $34/month for up to 100 signed documents
- Silver, $39/month for up to 250 signed documents
- Gold, $99/month for up to 1000 signed documents
- Enterprise, unlimited features with custom pricing. Contact sales.
Suitable for: Agencies, HR, and marketing teams
Technical support: 24/7 support forum, user guides, videos, FAQs, webinars, and live support for Enterprise users.
Email Marketing Tools
Do you want to drive maximum ROI from your email marketing campaigns? Use these powerful email marketing tools to segment your subscribers, send personalized emails and so much more:
Mailchimp
Mailchimp is a one-stop email marketing tool for small businesses. The program uses AI-powered technology to fully automate and personalize email marketing campaigns. Mailchimp allows you to use an account-based marketing approach and individually target your email subscribers. It can help you send, analyze and monitor your emails in real-time.
Features
- Email campaign management and tracking
- Easy customer segmentation
- Behavioral targeting and analysis
- A/B testing
- Content management and conversion tracking
Pros
- Easy to use.
- Excellent customer support.
- Free up to 2,000 accounts.
- Initiative interface.
Cons
- Limited designs and formats.
- The billing system is unclear.
Price
- Free up to 2,000 subscribers and 12,000 emails per month.
- Pay per use billing model starting from $10.
- Free trial.
Suitable for: Email marketing campaigns
Technical support: 24*7 live chat, documentations, forums, FAQs, and webinars
ConvertKit
ConvertKit is an excellent email marketing tool to embed forums and interactive visuals into emails. You can target subscribers on time with the right material. It is a good tool to convert your email subscribers.
Features
- Mobile optimized emails
- List management
- A/B testing
- Drip campaigns
- Content management
Pros
- Easy to implement.
- Awesome landing page layouts.
Cons
- Too much technical.
Price
- Based on subscribers, for example, $29/ month up to 5000 subscribers, $79/month up to 10000 subscribers, and so on.
Suitable for: Email marketing
Technical support: Live chat, emails, documentation, forums, and FAQs
Drip
You can unleash your full eCommerce potential with Drip. The software will understand what your customers buy, browse or search across your store. You can personalize email marketing campaigns and reduce the cart abandonment rate dramatically with Drip.
Features
- A/B testing
- Campaign planning and management
- Conversion tracking
- CRM
- Customer segmentation
- Email marketing
Pros
- Multiple touchpoints to interact with customers.
- Best CRM support.
Cons
- Expensive.
- Bad customer support.
Price
- $19/month per user.
- A free trial.
Suitable for: Ecommerce marketing
Technical support: Knowledge base, videos, emails, documents, and webinars
Mailmodo
Mailmodo is an email marketing tool for ecommerce designed to simplify the creation and delivery of interactive emails that boost conversions.
With Mailmodo, users can effortlessly create and automate both AMP and HTML email campaigns without the need for technical expertise. AMP email, an open-source framework developed by Google, enables dynamic elements like accordions, carousels, forms, calendars, shopping carts, and dynamic APIs to be rendered and displayed within emails.
Featuring over 20 interactive elements, Mailmodo empowers users to enhance conversions and open rates. Its email infrastructure is GDPR compliant, SOC2 & Pen Tested, and backed by industry-leading SLA guarantees.
Mailmodo seamlessly integrates with various email tools, CRMs, and marketing analytics platforms, ensuring a smooth user experience.
In summary, Mailmodo is an ideal solution for creating engaging, interactive emails that drive conversions.
Features
- Email marketing campaign & management
- Bulk email service
- Transactional email service
- Email template builder
Pros
- Affordable than other tools
- More than 300+ email templates
- Best customer service
Cons
- Learning curve
- Limited support in non-english
Price
- Starting price: $49/month
Technical support: Live video calls, emails, support forum, user guides, videos, FAQs
Social Media Marketing Tools
Get social media marketing tools to streamline your marketing efforts, quickly capture leads and better engage with audience:
Reveal
Revealbot is a Facebook ads management tool. It can track ROAS, CPA, and other Facebook Pixel metrics based on your preferences. Allows marketers to pause, boost and modify your ads budget after every 15 minutes. Receive notifications via Slack when you achieve a specific social media benchmark.
Features
- Automated ad publishing
- Conversion tracking
- Customer segmentation
- Quick reporting
Pros
- Automated reporting.
- Automatically boost Facebook ads.
- Pretty easy to use.
Cons
- Not for novice users.
- Not intuitive enough.
Price
- $49/month with up to $5K ad spending.
- $99/month with up to $10K ad spending.
- $199/month with up to $25K ad spending.
- $299/month with up to $50K ad spending.
- Free trial.
Suitable for: Facebook ad marketing
Technical support: 24*7 live support, chats, phone support, forums, and emails
CoSchedule
CoSchedule is the perfect tool to manage social media marketing projects. The software can bring your team together and provide more value to your customers. It is an all-in-one solution to organize all your marketing efforts.
Features
- Agile marketing methodologies
- Backlog management
- Simple budgeting and forecasting
- Campaign planning and management
- Collaboration tools
- Asset library
- ROI tracking
Pros
- Good for calendar organization.
- User-friendly interface.
- Awesome dashboard to track all projects.
Cons
- Complicated workflow.
- Confusing reQueue mechanism.
Price
- $29/month.
- Offers a free version with limited features.
Suitable for: Social media post scheduling and budgeting
Technical support: Emails, phone support, forums, videos, chat, and webinars
Hootsuite
Hootsuite is a powerful social media tool to drive maximum results from paid campaigns. The program will help to build online brands, strengthen relationships with customers and integrate all social media channels.
Features
- Digital advertising management
- Set benchmarks
- ROI tracking
- Brand management and tracking
- Calendar management
- Customer segmentation
Pros
- Ability to track Twitter chats.
- Simple tool to schedule social media posts.
- Great tool for small businesses.
Cons
- Poor customer support.
- Hard for beginners.
Price
- Free up to 1 user per 2 social media accounts.
- $49/month per 10 social media accounts.
- $129/month for 3 users per 20 social media accounts.
Suitable for: Social media brand management for small businesses
Technical support: Emails, phone support, forums, online knowledge base, and chat
Constant Contact
For easy social media integration, Constant Contact is one of the worth-using marketing tools. Using this program, one can create engaging social media campaigns, share them on Facebook, Instagram, Twitter, and LinkedIn without leaving the platform. Also, allow you to read and respond to Instagram and Facebook mentions.
Features
- A/B testing
- Customer segmentation and targeting
- Contact and content management
- CRM
- Personalized CTAs
- Data analysis
Pros
- Allows taking polls.
- It helps to stay connected with customers.
- Easy to use.
Cons
- The email editor needs improvement.
- Lacks timely response from the vendor.
Price
- $20/month per user.
- Offers a free trial.
Suitable for: Online marketing growth
Technical support: Live chat, emails, knowledge base, phone support, and help desk
Sprout Social
As the name suggests, Sprout Social is a robust social management tool for agencies and marketing teams. The program allows you to manage, report, and publish social media posts while providing good customer support.
Features
- Automated publishing
- Calendar management
- Campaign management and tracking
- Brand tracking
- Audience segmentation
Pros
- Allows users to monitor competitors’ growth.
- Wide range of templates and content for marketing purposes.
Cons
- The Chrome extension is a bit weird.
- Expensive for small businesses.
Price
- Offers three plans – Advanced for $249/month, Professional for $149/month, and Standard for $89/month.
- A free trial is also available.
Suitable for: Agencies and marketing teams
Technical support: Emails, phone support, forums, knowledge base, videos, and help desk
Buffer
Buffer is a well-trusted social media management software used by over 75,000 global businesses. Buffer offers an array of products to schedule the content posting, analyze results, engage the audience, and more.
Features
- Multiple account management
- Campaign management
- Post scheduling
- Social promotions
- Social media integration
Pros
- Nice design templates.
- Phenomenal tracking and scheduling.
- Easy to use.
Cons
- Posting with Instagram is problematic.
- It takes a long time to process.
Price
- Free version with limited features.
- Paid version started from $15/month.
- A free trial version is also available.
Suitable for: Marketing teams
Technical support: Forums, chat, email, and help desk
Social Status
Social Status is a social media analytics software to monitor your online growth. This is a 360-degree analytics dashboard that provides insightful social media reports, monitor Facebook pages, Instagram Stories, and more.
Key Features
- Profile analytics
- Full funnel metrics tracking
- Ads analytics
- Facebook Pages analytics
- Twitter profiles
- Instagram analytics
- Competitor analytics
- Influencer analytics
Pros
- Provides insightful social media analytics.
- Exports reports to PDF and PowerPoint.
- Streamline all social media reporting in one place.
Cons
- The free plan doesn’t offer white-label reports.
- No scheduling or community management features.
Price
- Free up to 3 social profiles.
- $29/month up to 10 social profiles.
- $199/month up to 20 social profiles.
- $399/month up to 40 social profiles.
- $599/month up to 80 social profiles.
- $1,499/month for unlimited social profiles.
Suitable for: Digital agencies and marketers
Technical support: Chat, email, and phone support
Customer Contact Tools
DialMyCalls offers a sophisticated and intuitive mass texting solution that’s designed for efficient two-way customer communication. Ideal for any business that regularly needs direct contact with their clients, the tool offers a host of features that streamline cumbersome messaging workflows.
Features:
- Easy message scheduling
- Message personalization
- Proprietary app
- Detailed analytics
- Third-party integration
Pros:
- User-friendly interface
- Reliable delivery and tracking
- Cost-effective plans
Cons:
- Texting service only available in US and Canada
Pricing: Various pricing plans are available based on usage needs. Pay-as-you-go and subscription options are available.
CRM Tools
Customer relationship management software is required by busy B2B marketing teams to monitor and analyze leads throughout the sales funnel. Here are the best CRM software to use:
Insightly
Insightly is a powerful CRM solution for small marketing teams to run their operations smoothly. The software provides integration to Gmail, Mailchimp, Office 365, and other business applications. Insightly helps to manage sales processes, customer relationships, analyze sales funnels, and more.
Features
- Customers segmentation
- Lead generation and qualification
- Task management
- Social media marketing
- Email marketing
Pros
- User-friendly tool.
- Easy to manage workflow.
- Documents everything.
Cons
- Poor customer support.
- Hard to customize
Price
- Free for up to 2 users.
- Three plans – $29/user/month, $49/user/month and $99/user/month
Suitable for: Project management and delivery
Technical support: Webinars, live online, emails, forums, and videos
Aritic
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams. It has. Salesforce, SugarCRM, Zoho CRM, and Social integrations like Facebook, Twitter, LinkedIn are also included.
Aritic PinPoint is a unified marketing automation software platform for marketing operations teams or SMEs. It helps you to build relationships with leads, automate marketing campaigns and convert leads to paying customers easily.
Features
- Landing page builder
- Lead scoring
- Lead tracking
- Lead nurturing
- Email campaign
- Email campaign automation
- A/B testing features with mobile optimized interface
Pros
- It is user friendly and is easy to understand in seconds.
- PinPoint is designed and developed to be mobile friendly.
- PinPoint is perfect for a marketer to get going from Day one.
Cons
- Users need to manually enable the modules they need and disable unnecessary ones.
Price
Aritic Pinpoint’s Lite Plan starts at $19/month
Suitable for: Marketing operations team or SMEs.
HubSpot
Whether you have a small or large marketing team, HubSpot can easily streamline all your leads. With minimal data logging requirements, HubSpot can fully automate a lead tracking and monitoring system. It is a perfect customer relationship management tool to better target customers.
Features
- Contact management and tracking
- Calendar management and reminders
- Email marketing and management
- Document management
- Social media campaign management
Pros
- Smooth workflow.
- Easy to use.
- Excellent management features.
Cons
- A bit technical.
- Not for beginners.
Price
- Free up to 1,000,000 contacts with basic features.
- Three paid plans – Starter for $50/month, Professional for $1780/month, and Enterprise for $4000/month.
Suitable for: Customer and workflow management
Technical support: Live chat, emails, phone support, documents, blogs, and videos
Salespanel
Salespanel is a 360-degree dashboard for sales and marketing teams to get a grip of all leads, visitors, and customers and attribute marketing to revenue. The software lets you use real-time data to nurture leads at every step of the buyer journey.
Features
- Lead generation and qualification
- Real-time tracking
- Marketing automation
- Lead scoring
- Account-based marketing
Pros
- Integration with over 1000+ platforms using either native integrations, API, or Zapier.
- Easy to use.
- Intuitive user interface.
Cons
- Limited features in a free version.
Price
- A free version allows tracking up to 1,000 unique visitors per month.
- Three paid plan options – Basic for $49/month, Growth for $249/month, and Scale for $499/month.
- 14-day free trial.
Suitable for: Sales and marketing teams
Technical support: Emails, chat, phone support, and knowledge base
Contentsquare
Clicktale is a customer experience analytics for all sizes of businesses. The program lets you track users’ browser behavior and other attributes using advanced filters, heat maps, etc.
Features
- Behavior analytics
- Conversion tracking
- Customer segmentation
- Predictive analysis
- Sentiment analytics
Pros
- Phenomenal tracking and analytics.
- Tons of reports.
Cons
- Expensive tool.
- It is complicated to use.
Price
- The Basic plan is $99/month for 20,000 page views.
- Silver plan is $290/month for 80,000 page views.
- Gold plan is $990/month for 300,000 page views.
- Offers a free trial.
Suitable for: SMBs
Technical support: FAQs, forums, and documents
Nimble
It is a smart CRM to collaborate contacts, communication histories, email inboxes, and social media connections within a dashboard.
Features
- Contact database
- Lead management and segmentation
- Tracking
- Forecasting
Pros
- Flexible.
- Interactive email templates.
- Real-time notifications.
Cons
- Confusing interface.
Price
- Offers a free trial and version.
- Starts at $19/month.
Suitable for: SaaS marketing teams
Technical support: Emails, documents, knowledge base, and videos
Web Analytics
Be it SEO optimization or website visitors’ behavior analysis is your objective, a robust conversion tool can easily help you grow online:
Crazy Egg
Crazy Egg is a marketing tool to better optimize website traffic. It helps to analyze visitors’ behavior and engagement across various ad campaigns to investigate buyers’ journeys in real-time.
Features
- Customer segmentation
- Campaign tracking
- Behavior analysis
- Conversion tracking
- Content management
- Competition analysis
Pros
- Super easy A/B testing.
- Great user experience.
- Excellent lead generation features.
Cons
- Poor UX design
- Unable to create white-label reports.
Price
- The Basic plan for $24/month, Standard for $49/month, Plus for $99/month, and Pro for $249/month.
- A 30-day free trial.
Suitable for: Digital marketing team
Technical support: Knowledge base, phone support, forums, chat, videos, and webinars
Kissmetrics
Kissmetrics is a web analytics tool in the list. This analytics program helps to exploit website visitor data and behavior analysis in a smart way to boost your marketing campaign’s reach.
Features
- Performance metrics
- ROI tracking
- Campaign management and tracking
- Customer journey mapping
Pros
- Amazing user experience.
- Various tracking options.
Cons
- Poor UI.
- Lacks integration with other tools.
- Hard to implement.
Price
- Custom plans based on the user’s requirements.
Suitable for: Digital marketing for SMBs
Technical support: Forums, FAQs, knowledge base, emails, phone support, and webinars
Semrush
Semrush is a comprehensive online marketing platform with over 50 different products, including social media, content, email, and more. This is one solution to increase online visibility.
Features
- Social media benchmarking
- Channel attribution
- Keyword tracking and analyze
- Google analytics integration
- Reporting and tracking software
Pros
- Good for keyword analysis.
- Deliver powerful insights.
- Helps to manage backlinks.
Cons
- Confusing to use.
- Expensive.
Price
- Offers free version and trial.
- Three pricing plans – Pro for $119.95/month, Guru for $229.95/month, and Business for $449.95/month.
Suitable for: Digital marketing agencies
Technical support: Live chat, in-person, knowledge base, videos, emails, and phone support
Ahrefs
Ahrefs is the ultimate SEO tool to better optimize websites. This tool will crawl infinite websites and provide real-time information. The Ahrefs information can be used to stimulate marketing campaigns and SEO scores for high search engine rankings.
Features
- Keyword research and analysis
- Link management
- Mobile SEO
- Referral tracking
- Reporting and analysis
Pros
- Powerful SEO features.
- Perfect for keyword tracking and analysis.
Cons
- Steep learning curve.
Price
- Free with limited access.
- Personal plan starts at $99/month and Business plan at $999/month.
- Offers a free trial.
Suitable for: Website users and bloggers
Technical support: Chat, emails, forums, phone support, and videos
Linkody
Linkody is a straightforward backlink tracking tool created for SEO enthusiasts. It allows you to monitor your link-building campaigns, gain insight into competitors’ backlink profiles, analyze your own backlinks with tons of metrics, identify and disavow poor links, and get reports when you lose or gain links. Additionally, you can create custom reports using the tool’s numerous charts and graphs in PDF format with your own logo and fully ready to send to your clients.
Features
- Backlink analysis and instant link location on page
- Google index status checking
- Moz metrics integration
- Disavow tool ready with CSV export
- PDF whitelabel reports
- E-mail notifications
Pros
- Simple and easy-to-use
- 30-day free trial with 2 domains add-on
- Whole host of metrics to analyze and track
- Excellent customer support
Cons
- Comprehensive with a variety of data to analyze
Price
- €13.90 per month for 1 user with 2 domains and up to 500 monitored links
- €22.90 per month for 1 user with 5 domains and up to 2,000 monitored links
- €45.90 per month for 3 users with 20 domains and up to 5,000 monitored links
- €90.90 per month for 5 users with 50 domains and up to 20,000 monitored links
- €138.90 per month for 10 users with 100 domains and up to 40,000 monitored links
- 30-day free trial
- 3 months free with yearly package purchases
Suitable for: SEO Specialists, SEO Agencies, All types of Digital Marketers
Technical support: Customer support via e-mail communication
MouseFlow
MouseFlow is another website behavior analytics tool that will improve your conversion rate. Using this marketing tool, you can create 6 different types of heatmaps for every page and automatically set up a sales funnel to monitor customers’ interests. For example, if you have tied up with an influencer to promote your business on social media, this will tell how many leads the influencer campaign has actually generated.
Features
- Conversion tracking
- Embeddable maps
- Heatmaps
- Site analytics
- Pageviews
Pros
- Easy to journalize the visitor’s journey.
- Excellent customer support.
- Phenomenal analysis and tracking features.
Cons
- Expensive.
- Confusing interface.
Price
- $29/month along with a free trial.
Suitable for: Sales and marketing teams
Technical support: Phone support, email, help desk, and videos
Hotjar
Hotjar is a visual tool to understand customers. The program analyzes website visitors, provides visual insights, and helps you understand how people interact with your website.
Features
- Heatmaps
- Customer journey mapping
- Behavior analysis
- Data analytics
Pros
- Easy to use.
- Nice UI.
- Simple to deploy.
Cons
- Increases bounce rate.
- Not affordable.
Price
- The Basic plan is free.
- The paid plan is based on traffic – $39/month collect data from up to 100 daily sessions, $99/month up to 500 daily sessions, and $389/month up to 4,000 daily sessions.
- Offers a free trial.
Suitable for: UI/UX and marketing teams
Technical support: Webinars, chat, emails, forums, and knowledge base
Optimizely
Do you want to deliver personalized content or products to your customers? Then, Optimizely provides a robust platform to experiment and customize marketing strategies to improve conversion.
Features
- A/B testing
- Account-based marketing
- Sales funnel
- Audience targeting
- Reporting and tracking
Pros
- Rich dashboard to monitor experiments.
- Excellent interface.
- Simple to deploy.
Cons
- Highly expensive.
- A serious problem with lag time.
Price
- $50,000 per year.
Suitable for: SMBs
Technical support: In-person, emails, phone support, webinars, and knowledge base
Outbrain
Outbrain is the best-in-class native advertising platform for affiliate marketers to promote their best products. There are many marketing tools available under Outbrain flagship for ad promotions, content publishing, and more.
Features
- Customer segmentation
- Affiliate management
- Audience management
- Banner management
- Budget management
Pros
- An amazing tool to run ads.
- Boosts ROI on ads.
Cons
- Low-quality clicks and impressions.
- A bit confusing.
Price
- Free trial and version available.
- Cost-per-click model starts from $20/month.
Suitable for: Online marketers
Technical support: Webinars, emails, chat, phone support, and knowledge base
Unbounce
Unbounce is an intelligent conversion platform for SMBs. You can use machine learning to better streamline marketing campaigns with this tool.
Features
- A/B testing
- Customizable templates
- Real-time editing
- SEO management
- Reporting and tracking
Pros
- Great user experience.
- Supports a variety of tests.
- Easy to implement.
Cons
- Some customization features required coding.
- Not good for non-technical users.
Price
- It starts at $81/month.
- 14-day free trial.
Suitable for: SMBs
Technical support: Live chat, email, knowledge base, videos, and help desk
Sumo
The final marketing tool in our list is Sumo for eCommerce marketers to build email lists, generate more sales and boost conversion.
Features
- Email marketing
- Conversion tracking
- A/B testing
- Promotion management
Pros
- Good to build email lists.
- Improve layout of WordPress websites.
Cons
- Slow UI.
- Buggy interface.
Price
- Offers a free basic version.
- Starter version for $10/month and Pro for $100/month.
Suitable for: ECommerce marketers
Technical support: Emails, webinars, and chat
Ready to Get Marketing Tools?
By now, you must have already selected the suitable marketing tools to grow your business. So, we won’t hold you any longer and just wish you the best of luck to automate your marketing process.
Quick FAQs
What are the must-have marketing tools to make your life easier?
Every marketer should use tools to automate the following operations – planning, social media marketing, display advertising, content marketing, and email marketing tools.
What are the 7 Ps of the marketing mix?
To promote your business effectively, always focus on these 7 Ps – place, product, promotion, price, people, process, and physical evidence.
What is the best digital marketing strategy?
There are numerous digital marketing strategies available today to improve conversion. But the most popular and result-driven ones are – content marketing, SEO optimization, influencer marketing, PPC marketing, and social media marketing.
What are the best digital marketing strategies for startups?
The startups should start their marketing from SEO optimization, publishing blogs on-site, social media marketing, running ads, and sponsoring events.
