In today’s oversaturated market, building brand awareness is an absolute imperative. In other words, the process of making sure your...
36 pertinent facts why podcasts are so popular
Podcasts are an episodic series of spoken word digital audio files that a user can download to a personal device...
35 lead generation facts every B2B marketer should know
The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...
5 of the Most Popular Social Media Marketing Trends You Need to Know
Social media is a dynamic place with everchanging content and marketing trends. One day, marketers can’t stop talking about a...
11 most tried and true customer retention strategies
Customer retention strategies generate big returns. Frederick Reichheld, the inventor of the net promoter score, shows increasing customer retention rates...
Is It Safe to Invest in Influencer Marketing?
Influencer marketing has become a popular marketing strategy. Many brands like this strategy because it can help them increase brand...
10 CEOs explain their bounce-back strategy from the pandemic
A bounce-back strategy is a way to return quickly to a normal condition after a difficult situation or event. Synonyms...
28 facts on social media use and behavior during COVID-19
Social media use Social media use is surging during these trying times of COVID-19. People spend more time online researching...
10 timely tips from top experts to avoid a brand quarantine
Brand quarantine is a term to describe a situation where a business finds itself in a state of isolation due...
6 Ways to Keep Your Target Audience Engaged on Your Website
The internet is a crowded space. Regardless of your industry and target audience, there are a number of websites that...