Brand awareness is how you move from just selling products to becoming a name people recognize. Marketing does that for...
10 best brand examples of social media engagement
Americans spend more time on social networks than any other internet activity, including email (source: Business Insider). This fact...
How content marketing improves the buyer journey. 7 ways
80% of people appreciate learning about a company through custom content (source: Demand Metric) 67% of the buyer’s journey is...
40 facts on blogs every business needs to know to grow
Blogs are the lowest cost marketing channel; yet, they produce a high return. Maybe that's why more businesses are blogging...
36 reasons why I blog
I never had a plan when I started to blog. Instead, I had heroes. My motivation came from others. Maybe...
38 big facts on Big Data every business leader should know
“Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network...
The 4 stages of social media marketing
"If you don't know where you're going, you'll probably end up somewhere else," said Laurence Peter, the educator and creator...
5 simple steps to starting a blogger relations program
Blogs work because they are a dynamic source of content. They are the ideal vehicle for use of a brand's...
7 best practices digital agencies should be doing
If you have a business that relies on advertising, did you know digital is the only media channel showing growth...
What 10 celebrities on Pinterest tell us
Celebrities give social networks credibility. A driving factors of Twitter in its early days was celebrities like Ashton Kutcher, Kim...