When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...
12 charts to explain the sales benefits of Social Commerce to your boss
Social commerce is the merger of social media and ecommerce. It aligns human behaviors with buying behaviors
In 2012, 1 out of 2 companies will have a blog. 23 reasons it should be in your business plan
One of the steadiest trends in social media is the adoption rate of company blogs. By 2012, 44% of companies...
10 tips on Groupon or Living Social and the pros and cons for your brand
Groupon and LivingSocial, known as "social buying sites," are forerunners in what Forrester says is the new social economy. They...
20 ways David Ogilvy would use social media (if he was still with us)
David Ogilvy is known for expanding the boundaries of advertising. This is demonstrated in his quotes, all are still...
How to explain the social media ecosystem to your boss with 7 compelling charts
An ECOSYSTEM is s a biological community where living organisms interact with their physical environment. In digital marketing, it is...
10 life lessons social media taught me about business a building and ROI
The fact is every business turns to social media to save money versus other marketing channels; many hold it accountable...
6 case studies that prove mHealth ROI and better healthcare outcomes
mHealth is a broad definition as any kind of device or service that facilitates the seamless flow of information...
20 most expensive Google AdWord categories and what they reveal about us (Infographic)
90% of all purchase decisions begin on the internet. 75% of us shop online before we buy offline. $33.3...
5 reasons the best thing about Google+ is it's a new-old idea
For people interested in social media, the question asked most often these days is: "What do you think of Google+?"...