Wikipedia describes Klout as "an analytics tool that measures a users influence across their social network." Klout describes Klout...
12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It's a marketing combination that's here to stay because it aligns with our buying behaviors....
Social Commerce FAQ: Are more consumers going to websites or Facebook to do business?
For any business, a lot of time and attention is put into the company website. It's understandable but do you think most businesses...
8 social media targeting tools worth knowing about and why
There are great social media targeting tools worth knowing about. Why? They identify people on social networks who need your product or service...
What social media costs to do…or not do…and the value of a Facebook Fan
The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do?...
9 facts with charts show how blogs drive sales
90% of purchase decisions begin online. Wouldn't you like it to be someone you know? That's what blogs do....
5 lessons in fan relationship marketing from a music business leader
Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
Who owns social media? PR? Advertising? Digital? Or you?
A picture tells a 1000 words, and the chart below says social media is here to stay. It's from Google Trends and...
Is 2011 the year for mobile marketing to "Show Me the Money?" 4 trends to consider.
Exponential growth has been predicted for mobile as a marketing channel in 2008, 2009 and 2010, but has been elusive. Still, a strong...