A Brand Community is "a specialized, non-geographically bound community, based on a structured set of social relations among admirers of...
11 case studies prove social media ROI for nonprofits
In a tough economy, it's even tougher if you're a nonprofit because people have less to give. And people -...
21 reasons social media marketing fails
Social media marketing is the use of community-oriented publishing vehicles, available to anyone. to create awareness and build relationships that...
7 inspiring insights about our social media behavior
The Pew Research Center released findings about our social media behavior from a survey of over 2200+ this month. The...
6 ways to demystify web analytics fast
"If you can't measure it, you can't manage it." That's what Peter Drucker said to establish measurement at the epicenter...
12 case studies that prove Social Commerce ROI
Social commerce is the merger of social media and ecommerce. It's a marketing combination that's here to stay because it aligns with our buying behaviors....
5 lessons in fan relationship marketing from a music business leader
Here are 5 lessons in fan relationship marketing from a hip hop producer and why they matter to your business.
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
What the Top 20 words people use on Twitter tell us
E.B. White said, "Use the smallest word that does the job." In looking at the Top 20 words people use...
7 seismic shifts in how we shop due to mobile devices
The title may be a bit of a tongue-twister but it tells the truth. The simplest definition of seismic is earthshaking. Within the last year, some...