When major change occurs, likely to improve our lives in meaningful ways, a new phrase is born to capture its...
47 facts about Christmas that will surprise you
The Christmas Spirit is about expressing extra tolerance, charitableness and giving, especially to those who have had a difficult year...
Social media sharing increases website traffic +30%. Here's why
At the end of last year, the Harvard Business Review made a ground-breaking conclusion about social media: It has changed the...
6 rules of engagement for social media marketing that prove ROI
Social media marketing demonstrates its part of our DNA to find others with similar interests and bond with those who buy the same brands. There have been destinations on the...
7 seismic shifts in how we shop due to mobile devices
The title may be a bit of a tongue-twister but it tells the truth. The simplest definition of seismic is earthshaking. Within the last year, some...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
7 reasons social media agencies are like advertising agencies; 8 reasons they're not
Before starting BarnRaisers, I worked at well-known advertising agencies. I was fortunate to have worked on major brands, some at times of...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...
The bloggers' gene. 3 essential things to learn; 5 things unique to you.
Estimates are roughly 2,800,000 people in the world are bloggers. Enough to wonder, is there a gene that makes us blog? Based on the bloggers...