Build it or buy it? This is a foundaional question for any business, especially as it relates to marketing and...
10 case studies prove ROI of SEO
Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the "natural,"...
12 case studies prove social and traditional media work better together
It makes sense social and traditional media would work better together but, as with any new form of marketing, social...
6 foundational faults with Klout
When Klout was launched in 2009, it quickly became the authority for Who's Who for social media. It used data...
27 reasons case studies always make great content
Many people have opinions on what makes great content. One is case studies. But case studies usually aren't at the top of the list. They are generally...
4 charts that show how social media drives sales relationships
Needless to say, I am of the opinion social media and sales are not mutually exclusive. But my opinion aside, take a...
6 social media ROI case studies with something in common, courage
I've been to a good number of companies this year where there has been management resistance to social media. The most...
7 best practices from 67 social media ROI case studies
To answer the #1 question (according to Social Media Examiner), "How do I measure social media return on investment?," we found...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
34 case studies that prove social media ROI
"How do I measure social media ROI?" is the #1 social media question people ask according to Social Media Examiner. Recently, at...