Average order value (AOV) is the average amount spent each time an order is placed. It is calculated by dividing...
ROI-Driven Scheduling: How to Make Every Meeting Count
As working professionals, we all know the struggle of balancing a full schedule with the need to get meaningful work...
How to measure the profitability of your Google Ads campaigns
According reports search engines are the top online channel using research brands. Google holds 92% of the search engine market...
6 Best Practices to Drive Higher Landing Pages ROI
Landing pages play an important role in marketing your brand and driving lead generation and sales. And that’s why it’s...
9 Ways to Increase Your B2B Sales that Grow Business ROI
B2B marketing has changed dramatically, isn’t it? It covers the massive landscape and lets marketers do online transactions worldwide. In...
ROI research on the 5 hottest digital trends
ROI research (Return on Investment) is a key consideration for companies pursing or thinking about pursuing the hottest digital trends:...
10 most common mistakes in calculating ROI
Calculating ROI is based on a simple formula. Yet, to many, it is one of the most vexing business measurement....
10 experts explain what is a good ROI and why
Good ROI measures how profitable a past expenditure has been and helps objectively evaluate the potential profit of an expenditure...
8 surprisingly simple steps to calculate ROI
ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...
10 essential infographics to create a digital marketing plan
U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...