B2B marketing has changed dramatically, isn’t it? It covers the massive landscape and lets marketers do online transactions worldwide. In...
ROI research on the 5 hottest digital trends
ROI research (Return on Investment) is a key consideration for companies pursing or thinking about pursuing the hottest digital trends:...
10 most common mistakes in calculating ROI
Calculating ROI is based on a simple formula. Yet, to many, it is one of the most vexing business measurement....
10 experts explain what is a good ROI and why
Good ROI measures how profitable a past expenditure has been and helps objectively evaluate the potential profit of an expenditure...
8 surprisingly simple steps to calculate ROI
ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...
10 essential infographics to create a digital marketing plan
U.S. advertisers' spending on digital advertising will overtake TV in 2016 and hit $103 billion in 2019 to represent 36%...
10 case studies where web analytics insights drove ROI
What good is data if you don't know what to do with it? Web Analytics is the measurement, collection, analysis...
5 data-driven metrics prove ROI of SEO
64% of traffic to a website comes from Organic Search (source: Conductor) $750/month to $8,000/month is the range for retainers...
15 case studies prove ROI of Facebook ads
For these 15 brands, the right ad was served to the right person at the right time. But much of...
17 essential KPIs every B2B marketer should know
KPIs are metrics tied to a target. For B2B marketers, KPIs should be the five or six most important metrics...