B2B marketing has changed dramatically, isn’t it? It covers the massive landscape and lets marketers do online transactions worldwide.
In the past few years, the sales process was more linear, predictable, and gradual. But now, it is getting complicated, independent, and sophisticated. Today, B2B online marketplaces have become the buzzword. It lets customers be less dependent on the salesperson’s actions.
Everybody knows the sales process is not too easy, especially when it comes to B2B marketing. Marketers need to face lots of challenges to reach certain quotes. With such complexities, it is not easy to move business sales upward.
So, here are 9 ways that help to increase your B2B sales to get more customers.
Boost your business’s growth with these top trends in B2B marketing
The Global pandemic has highly impacted the digital marketing area all across the world. However, it warmly welcomes remote work and it’s the only thing that strengthened and reinforced the Online B2B Marketplace.
Over the last two years, the B2B segments have entirely changed and the massive shift from traditional B2B marketing to online marketplaces has been noticed. No offense, if you say online customers have almost tripled and everything gets digitized now!
You need to manage all business resources in a systematic manner and in the right place to access easily while making crucial decisions. In this process, all-in-one software such as Teamleader can help you manage your customer and project data in an effective way.
So, it is imperative to look out for the top B2B digital marketing trends that surely help your business to expand its horizon globally in 2022. Without any delay, let’s dive into this blog!
1. AI marketing is all here!
Artificial Intelligence (AI) is not only a fancy word, but it is leveraging as one of the top trends that should follow in 2022. According to the McKinsey Global Institute, AI will go to create over 1.4 trillion dollars by resolving and supporting each marketing concern and sales problem over to next 5 years.
A business using AI to support their marketing has a chance to get accurate insights about customers, allow marketers to make real-time decisions, and do analytics on different studies.
Online forms are a great option to get potential leads for your business so you can create customized online forms by leveraging the best online form builders and share them with your audience to get desired pieces of information and feedback.
However, Artificial intelligence (AI) marketing also supports B2B marketers and lets them increase leads & collect more data for better insights. Marketers can use AI to create personalized messages, build more targeted segments, and drive intelligent automation to improve performance & efficiency.
As per Forbes, AI marketing will project to reach 53.06 USD dollar billion by 2026.
2. Never stop doing content marketing
Do you know what is the game-changer for B2B marketing? One and only content marketing. B2B online marketplaces with strong content marketing and following the latest trends will earn a competitive edge over rivals.
The digital marketers mentioned that content marketing has the highest return on Investment. And data collected from Statista also shows content marketing and SEO are the two main pillars that generate a high return on investment (ROI).
For B2B online marketplace content marketing is the key to success. Once you create high-quality content and provide authentic information to create brand awareness will lead to high revenue.
Your content should be optimized for SEO with the right keywords. With the help of a Google rank tracker tool, you can track your content performance in the SERPs.
For example, an effective game advertising strategy can increase the downloads and active users of your mobile game. You can create effective and creative visual content for this advertisement campaign with relevant keywords.
Almost 91% of B2B marketers prefer to use content marketing to talk about their company brand values, products, and services. You can create short blogs, articles, case studies, and videos to share your thoughts and talk about brand services.
3. Say Hi to ABM
Account-based marketing (ABM) is the new B2B marketing trend that surpasses other marketing efforts and improves customer experience and helps to earn better ROI said to 87% of B2B marketers.
ABM is the targeted marketing strategy that identifies a small number of relevant accounts to perform personalized marketing. This helps your team to commit to those accounts and follow a strategic approach in order to produce the highest conversion rates.
ABM is not a new trend in marketing, but today it gains more popularity. And, COVID-19 is one of the major factors that enforces marketers to focus on customer retention to generate revenue.
So, it is one of the best marketing trends to increase your B2B customers.
4. Influencer marketing is here to stay
Influencer marketing is the latest marketing trend that increases dramatically. Many B2B marketers believe it improves the customer experience and attracts more prospects to your company.
This marketing trend allows you to generate high ROI similar to other marketing channels. This B2B marketing trend has also some pain points that need to be considered.
For influencer marketing, the very first thing you need to contemplate is authenticity. If the authenticity is questioned by the followers, bear in mind there are lots of chances that the influencer loses its followers. So, make sure to provide the right information to take advantage of influence marketing campaigns.
5. Align your marketing and sales team
To improve your B2B marketing sales, the first thing is you need to align your marketing and sales team. Once you line up with your teams, it helps to earn spectacular results. When both the teams worked together to reach the same goals increases brand awareness and fills up the sales pipeline with targeted customers.
6. Create an ideal customer profile (ICP)
Without targeting the right customer, you are not eligible to attract the right customers. It is imperative to learn and research about the potential customer, so you can build the potential pool of targeted prospects.
You have to understand buyer persona, such as; what they want from your brand services, demographics, etc. Once you create an ideal customer profile, you get an idea to create the best marketing campaign.
Additionally, to truly increase your chances of engaging with your ICP, consider using a modern sales deck creator that allows you to personalize your deck, while also tracking how it’s being read.
7. Do not neglect the personalization technique
The phrase “Personalization is a key to successful B2B sales” getting popular. It helps B2B businesses to earn potential traffic from the targeted sales leads, and create better email templates, or sales scripts.
Similar to B2C, you need to create personalized emails to find out highly needed customers for B2B online marketplaces. The simple technique for personalization is; that you need to find out more about your targeted prospects at the time of ICP research. This will help you to earn a better future.
8. Use of social media to warm up leads
The motive of this step is to create a strong future base relationship and long-term goals. It also helps to improve sales conversion and build long-term values, and collaborations.
Using social media adds authenticity and integrity to your B2B online marketplace. It shows that your business is legit and helps to increase the sales pipeline. On your social media platform, you only need to build valuable content to improve customer retention rates.
9. Create a strong email marketing strategy
According to the result, email marketing makes $44 when $1 is spent on it. That means email marketing helps to earn a 4400% return on investment. It is considered one of the most efficient channels to find targeted prospects.
Email marketing is considered one of the great ways to engage your customers in your business activities. It also results in a customer retention rate.
A Final Wrap Up
At last, the B2B sales process has seen a significant change. But you need to find out ways to increase your B2B sales. So, follow the more proactive approach discussed in the blog to achieve your goals.