Facebook advertising is a big and growing business. Companies spent more than $9 billion on Facebook ads in the second quarter of 2017 alone. That’s an increase of 47 percent (Nearly $3 billion) from the same period in 2016.
Is your company one of them? Should it be? It helps to be well informed.
Here are 37 fascinating facts about Facebook advertising. And an INFOGRAPHIC to explain the types of ads available.
- Facebook boasts the broadest, deepest, and most comprehensive data set of human information, interests, and activity ever collected. (TechCrunch)
- Facebook is the second largest digital advertising company after Google. (The Motley Fool)
- Facebook is the sixth-most-valuable public company in the world. (Forbes)
- Facebook reported advertising revenue of $9.16 billion in the second quarter of 2017, a 47 percent increase over the same quarter last year. (Ad Week)
- 450,000,000 buy and sell things on Facebook each month (DMR)
- 16,000,000 local business pages had been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Facebook).
- 4,000,000 businesses advertise on Facebook. (DMR)
- 2,000,000 websites that have a Facebook tracking pixel on them so that the website owner can retarget its website visitors. (Cision)
- At least 98 data points are available for targeting purposes on Facebook ads. Click the source to view what they are. (The Washington Post)
- 93% of social marketers regularly use Facebook ads (Social Media Examiner)
- 90% of all ad growth in digital advertising is coming from Facebook and Google. (Fortune)
- 84% of Facebook advertising revenue is from mobile. (Mediakix)
- 75% of brands promote their posts on Facebook. (DMR)
- Watching 10 Seconds Of Video On Facebook Generates 72% Of Total Campaign Value In Purchase Intent. (Mediakix)
- 70% of Facebook advertisers come from outside the U.S. (DMR)
- 69% of Facebook ads link to a landing page (Ad Expresso)
- 65% of digital advertising revenue last year came from Facebook and Google. (Fortune)
- 64% of social marketers plan on increasing Facebook ad activities (Social Media Examiner)
- 57% of Facebook advertising budgets are dedicated to mobile. (DMR)
- 50% growth in the number of Facebook advertisers occurred in 2016 from 2015. (DMR)
- 50 minutes a day is the average amount of time peoples spend on Facebook every day (NY Times)
- 42% of marketers report that Facebook is critical or important to their business. (Zephoria)
- 42% of millennials can’t last 5 hours without checking their Facebook feed. (eMarketer)
- Only 42% of marketers feel their Facebook efforts are working (Social Media Examiner)
- 41% of small businesses use Facebook (BarnRaisers)
- 32% increase in share for Facebook per year since its IPO. (The Motley Fool)
- Carousel Ads Are 10x Better At Getting Clicks Than Static Posts On Facebook. (Mediakix)
- 15% drop in user engagement on Facebook in 2016 from 2015. (DMR)
- 9.21% is the average conversion rate for Facebook ads. (Kient Boost)
- 9% increase in the average price of a Facebook ad year over year. (Mediakix)
- 6% of all pages on Facebook advertise.(DMR)
- 0.9% is the average Facebook Click-Through Rate (CTR). (DMR)
- 2.85X increase in Facebook Click-Through Rate when Facebook Call-to-Action buttons are added. (Mediakix)
- $0.64 is the average Facebook Cost-Per-Click (CPC). (DMR)
- 3X higher Cost-Per-Click (CPC) on Instagram than Facebook. (The Motley Fool)
- $0.26 is the average Cost-Per-Like for Facebook Like campaigns (Ad Expresso)
- Facebook video ads have a Cost-Per-Click of $0.18. (Kinetic Social)
Do these facts help determine if Facebook advertising is right for your business? Or how, if you are doing Facebook advertising, you might do it better?
