Social media trends and new technology go hand in hand.
Many forms of content on social networks that now account for the majority of views, likes, shares, re-tweets and comment didn’t exist 5 years ago. In fact, some of the social networks they are seen on didn’t exist either.
Social media trends help us know not only what’s going to occur on social networks but the internet in general. The people at Filmora have created an infographic to show and tell you. And they have substantiated it with research and hard numbers that make predictions real.
Here’s a brief summary of social media trends for 2018 from their infographic with just a smattering of the research they’ve compiled in the inforgraphic below.
- VIDEO TAKES CENTER: 95% of the message in a video is retained by viewers vs. only 10% for text
- EXPANSION OF LIVE STREAMING: Facebook Live videos are watched 3X longer than regular ones
- DOUBLING DOWN OF EPHEMERAL CONTENT: Ephemeral means short lived, fleeting or passing and describe the nature of media on social networks accessible for up to 24 hours
- RISE OF AUGMENTED REALITY: In April 2017, Facebook Camera Effect’s platform is designed. And it’s for AR hardware
- AI AND CHATBOXES ARE WIDELY USED: 30% of chat conversations will be chatboxes in 2018
- FOCUS ON GENERATION Z: Generation Zers, born between 1995 and 2012, are “true digital natives.”
- INCREASED INVESTMENT IN INFLUENCERS: 94% of those who have used influencers believe it is and effective strategy
- MOBILE READY CONTENT: More content will be made specifically for mobile as the majority of viewership and virtually all social networks is already greater on mobile than desktop
- INCREASED BRAND PARTICIPATION IN MESSAGING PLATFORMS: Each of the top five messaging platforms has 255 users or more already
Scroll down this infographic made by Filmora. And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section.
Do you think these are the top social media trends for 2018? Do you have any more to add? Let us know what you think.
