You know social media is important for your business. You put in your all to post, comment, like, and interact in a bid to get tons of followers and for social media lead generation.
And if you can’t turn your marketing campaigns into a lead generation machine, you are just wasting your valuable time and effort. You need to integrate your social accounts with helpful tools such as customer relationship management software, chatbots, contact management, etc.
If you think you haven’t fully utilized your social media effort, check out these 6 social media lead generation tactics to get better business ROI. These tactics can help you to generate maximum ROI for your Social media marketing campaign.
How to Use Social Media Marketing for Lead Generation
Social media is a great platform for lead generation given the fact that over 4.48 billion people use social media platforms.
Image via We Are Social
But how can you go about this process?
Let’s take a look at the most powerful social media lead generation strategies.
1. Content Marketing
Content marketing is one of the most effective social media lead generation tactics. This technique involves creating content that helps engage your target audience.
This content could include blogs, infographics, e-books, white papers, videos, webinars and virtual events, etc. The goal is to create valuable content that educates your target audience about your brand and solves their problems through it too.
Even if the content is published on your website, like blog posts, you can distribute it through social media for lead generation. You have to write scalable content for your website to get the attention of your readers.
Great content attract your customers back and it contributes to customer lifetime value for your business. You need to write more interesting for your customers so they can come back and back to your website.
Also by using social media as your content distribution channel, you’re increasing the chances of your target audience seeing your content.
For instance, note how Zoom regularly publishes helpful content for its followers.
Image via LinkedIn
2. Influencer Marketing
Influencer marketing is one of the most powerful social media lead generation tactics. It involves finding influential individuals within your niche with a significant number of followers and asking them to promote your product or service.
Once you’ve found the right influencers, you’ll ask them to share your content on their social media accounts. This can help you drive greater engagement and reach.
However, do note that this social media lead generation tactic isn’t free.
Note how Thorntons has partnered with this influencer.
Image via Instagram
3. Paid Social Media Advertising
Paid social media advertising is yet another social media lead generation tactic that can help you increase your sales. With it, you place your ads on social media platforms to boost awareness, lead generation, or sales.
With paid ads, you can reach an exact audience, as you’ll be able to define the target audience before the launch of your campaign.
And the best part?
Almost all social platforms offer paid advertising options, including TikTok.
For instance, note how Oktopost has launched this paid social media ad campaign on LinkedIn for lead generation.
Image via LinkedIn
4. Outreach Campaigns
Another effective social media lead generation tactic used by businesses is outreach campaigns.
It involves reaching out to potential customers directly via phone calls, text messages, emails, or, in this context, messaging features of your social media channels.
You could leverage lead gen platforms (Check this list from Attrock ) to help you with this as you can track all your social conversions from a single dashboard using them.
You’ll talk to prospects and ask them questions about their needs. Then, you’ll offer to provide solutions to those problems.
5. Video Marketing
Video marketing is another powerful social media lead generation tactic that has become increasingly popular over the past decade.
And they’re extremely useful marketing tools. In fact, social media users are twice as likely to share a video as compared to other forms of content.
What does this mean?
Greater reach and engagement.
This approach is particularly useful for B2C companies because it allows people to see your products before buying them.
For example, see how Walgreens is using videos to promote products on Instagram.
Image via Instagram
6. Run Contests and Quizzes
One of the popular methods to get many leads in the shortest time possible is by running social media contests and quizzes. The basic premise here is to give away some kind of prize in exchange for some social engagement.
You could set up various conditions for participating in the contest like liking and sharing your content. Additionally, you could ask them to follow some accounts on the platform.
While the quantity of the new leads could be staggering, the quality of leads coming from contests is not always good. You’ll find some entrants to be people who are just looking to win prizes and not necessarily those who want to engage with your brand. That’s why it’s important to filter out irrelevant leads through lead nurturing.
Also, it’s important to remember that the prize has to be valuable enough for your audience to participate in the contest.
For example, note how Noise has launched its contest and asked its audience to comment on the post.
Image via Instagram
You can create lead magnets to generate good leads for your small business:
Stop Planning and Start Doing
Some of these methods can yield immediate results, and others will take longer to develop. You have to design your account-based marketing strategy as per the requirement of each platform. A general strategy can’t work for each channel. The essential part here is not just choosing a method or two, but also being disciplined enough to use them to continue to grow your business.
The next step is to get your feet wet. Stop planning and start applying the tactics. You might succeed, or you might learn what not to do to be successful. Either way, you’ll never know until you try.
Got some questions? Ask away in the comments.