ROI results For many companies, the offline marketing channels they relied on for sales contacts like trade shows, events, and...
7 digital marketing studies that show the ROI
Digital marketing studies that "show me the money" are frequently requested by businesses. It seems newer communication channels always have...
9 experts tell what is a good Marketing ROI and why
Marketing ROI Marketing ROI is exactly what it sounds like: A way of measuring the return on investment from the...
10 experts give 10 reasons why ROI fails (it's not numbers)
Why ROI fails ROI fails to be measured for many businesses when Return on Investment (ROI) is a relatively simple...
ROI research on the 5 hottest digital trends
ROI research (Return on Investment) is a key consideration for companies pursing or thinking about pursuing the hottest digital trends:...
10 most common mistakes in calculating ROI
Calculating ROI is based on a simple formula. Yet, to many, it is one of the most vexing business measurement....
10 experts explain what is a good ROI and why
Good ROI measures how profitable a past expenditure has been and helps objectively evaluate the potential profit of an expenditure...
8 surprisingly simple steps to calculate ROI
ROI (Return on Investment) is the basis from which informed investment decisions are made. The ROI formula only requires two...
33 inspiring B2B digital marketing case studies
86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt...
12 big business benefits of Customer Lifetime Value
5% increase in customer retention increases profits by 25% to 95% (Harvard Business Review) 6-7x more costly to acquire a...