ROI results For many companies, the offline marketing channels they relied on for sales contacts like trade shows, events, and...
10 lead nurturing case studies show the ROI
Lead nurturing Lead nurturing is the process of developing relationships with buyers at every step of the buyer's journey. It requires...
35 lead generation facts every B2B marketer should know
The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...
11 most tried and true customer retention strategies
Customer retention strategies generate big returns. Frederick Reichheld, the inventor of the net promoter score, shows increasing customer retention rates...
10 data visualization tips to choose best chart types for data
Data visualization tips help you tell a story with a chart, graph, diagram, or picture. And guide you with the...
10 CEOs explain their bounce-back strategy from the pandemic
A bounce-back strategy is a way to return quickly to a normal condition after a difficult situation or event. Synonyms...
8 Peter Drucker lessons on management in tough times
Peter Drucker lessons are valuable at any time. He is known as the founder of modern management and wrote 39...
10 best brand offline to online marketing examples in COVID-19
Offline to online marketing has become a matter of survival for brands during the pandemic. The transition has been to...
28 facts on social media use and behavior during COVID-19
Social media use Social media use is surging during these trying times of COVID-19. People spend more time online researching...
10 timely tips from top experts to avoid a brand quarantine
Brand quarantine is a term to describe a situation where a business finds itself in a state of isolation due...