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Author: Rob Petersen

ROI results
Posted August 15, 2020

ROI results for the 7 best areas to invest in digital marketing

ROI results For many companies, the offline marketing channels they relied on for sales contacts like trade shows, events, and...

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lead nurturing
Posted July 26, 2020

10 lead nurturing case studies show the ROI

Lead nurturing Lead nurturing is the process of developing relationships with buyers at every step of the buyer's journey. It requires...

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lead generation facts
Posted July 10, 2020

35 lead generation facts every B2B marketer should know

The primary goal of virtually every B2B marketer is lead generation. But lead generation facts show that only 13% of...

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customer retention strategies
Posted June 28, 2020

11 most tried and true customer retention strategies

Customer retention strategies generate big returns. Frederick Reichheld, the inventor of the net promoter score, shows increasing customer retention rates...

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Posted May 31, 2020

10 data visualization tips to choose best chart types for data

Data visualization tips help you tell a story with a chart, graph, diagram, or picture. And guide you with the...

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bounce-back strategy
Posted May 17, 2020

10 CEOs explain their bounce-back strategy from the pandemic

A bounce-back strategy is a way to return quickly to a normal condition after a difficult situation or event. Synonyms...

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Peter Drucker Lessons
Posted May 3, 2020

8 Peter Drucker lessons on management in tough times

Peter Drucker lessons are valuable at any time. He is known as the founder of modern management and wrote 39...

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offline to online marketing
Posted April 19, 2020

10 best brand offline to online marketing examples in COVID-19

Offline to online marketing has become a matter of survival for brands during the pandemic. The transition has been to...

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social media use
Posted April 4, 2020

28 facts on social media use and behavior during COVID-19

Social media use Social media use is surging during these trying times of COVID-19. People spend more time online researching...

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brand quarantine
Posted March 21, 2020

10 timely tips from top experts to avoid a brand quarantine

Brand quarantine is a term to describe a situation where a business finds itself in a state of isolation due...

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