Social media marketing is one of the most cost-effective techniques that can be used to achieve multiple marketing objectives. Probably...
40 facts explain customer loyalty worth and how to make it work
Customer Loyalty Customer loyalty is the result of consistently positive emotional experiences that includes the product or services where both...
30 fascinating facts on chatbots and customer service
Chatbots are robots programmed to respond like humans through a computer program and artificial intelligence. It is an assistant that communicates...
55 customer experience facts not worth ignoring
Customer Experience (CX) is the interaction between an organization and a customer over the duration of their relationship. The quality...
20 consumer-centric KPIs track outstanding customer service
Is being consumer-centric a top priority at your company? These fact indicate it should be. Being consumer-centric is a business...
12 experts measure the ROI of customer service
It costs 4-6X as much to acquire a new customer as keep a current customer (source: The Times) 80% of...
How 12 companies built trust using Twitter for customer service
AmEx also reports complaints addressed on social media result in 21% more sales with a company versus 11% for traditional...
67 case studies that prove social media ROI
Last week, we published, 34 Case Studies that Prove Social Media ROI. This week, we've added another 33 to bring us to 66...
10 reasons social media builds business; 4 things it doesn't do
There are reasons why social media works, but, given certain demands, it won't work. Here are the principles at play...