Social Media Intelligence is the collective use of monitoring, listening tools and solutions that allow organizations to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis.
Benefits companies realize from Social Media Intelligence are:
- Audience Segmentation
- Competitive Analysis
- Trend Analysis
- Brand Analysis
- Customer Acquisition
- Customer Retention
- Customer Service
- On-Line Research
- Key Influencer Identification
- Community Building
- Company Productivity
These benefits suggest Social Media Intelligence can transform the way a company does business.
Do you think so? If these aren’t enough, here are 31 crystal-clear facts to support a company’s use of Social Media Intelligence.
- 87% of B2B marketers use social media to distribute content (NewsCred)
- 86% of U.S. adults interact with social media in some way (Forrester)
- 85% of customer relationships with an enterprise will occur without interacting with a human by 2020. (Target Marketing)
- 85% of B2B buyers believe companies should present information via social networks (Iconsive)
- 78% of companies now say they have dedicated social media teams, up from 67% in 2012 (i-SCOOP)
- 75% of companies do not know where their most valuable customer are talking about them (Harvard Business Review)
- 75% of US marketers believe customer response management on digital channels is important (eMarketer)
- 75% of small businesses use social media to promote their businesses—more than any other category of media (BIA/Kelsey)
- 72% of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit (McKinsey)
- 71% of companies ignore customer complaint on Twitter (Convince and Convert)
- 70% of marketers used Facebook to gain new customers (Jeff Bullas)
- 67% of potential value of social media lies in improving collaboration and communication within and across enterprises (McKinsey)
- 67% of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year (Forbes)
- More than 60% of Internet-connected individuals in the US now engage on social media platforms every day (Bain & Company)
- 60% of companies monitor employees’ social media use (Gartner)
- 60% of corporations have programs in place to monitor social media accounts — including Facebook, Twitter, YouTube, and LinkedIn — for security breaches and data leaks (Gartner)
- 53% of marketers rank content creation as the single most effective SEO tactic (NewsCred)
- Over 50% of all mobile searches lead to a purchase. (Rocket Post)
- 50% of millennials use their smartphones to research products or services while shopping, and 41% have made purchases using their phones (leaderswest Digital Marketing Journal)
- 47% of Americans say Facebook is their #1 influencer of purchases (Jeff Bullas)
- 37% of marketers say blogs are the most valuable content type for marketing (NewsCred)
- 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. (Forbes)
- 31% do not measure the effectiveness of social media (Harvard Business Review)
- 25% of US Marketers believe it is okay to ignore consumers on social media (eMarketer)
- 23% are using social analytic tools (Harvard Business Review)
- Only 20% of CMOs leverage social networks to engage with customers (Marketing Land)
- Only 7% of company say they integrate social media into their marketing activities (Harvard Business Review)
- There are 27 million pieces of content shared each day (NewsCred)
- Each month, 329 million people read blogs (NewsCred)
- “Interesting content” is one of the top three reasons people follow brands on social media (NewsCred)
- Social media marketing budgets are projected to double over the next five years (Social Fresh)
If your company is using social media, are you doing any social media intelligence? Do these facts help convince you that you should? Are you ready to begin?
