Have you ever searched on Google for a question and had it come up in a box telling you the answer, for instance? These are Featured Snippets. A Featured Snippet is how Google shows off certain results valuable to a person’s search query. However, the content that appears inside Featured Snippets is automatically pulled from web pages in Google’s index.
Featured Snippets came out in 2016. As a result, they have had a big impact on Organic Search and Search Engine Optimization (SEO)
Here are 12 facts on Featured Snippets and how they influence SEO. And what you should know about the way they work and how to put them to work for your website.
What to know
- 12% of search queries have Featured Snippets
- 70% of snippets come from sites that aren’t in the top-ranking organic position.
- Featured Snippet is stealing click from the #1 search ranking result
- When a page has a Featured Snippet, it gets 9% of clicks and the #1 search ranking results gets 20%
- If there is no Featured Snippet, the #1 search ranking result gets 26% of clicks
How they work
- According to Ahref’s data, it is 99.58% positive that Google only features pages that already rank in the top10.
- 52 words are the optimal word count for a Featured Snippet
- The majority are triggered by long-tailed keywords, not necessarily the most popular searches
- Some of the most popular contain the word, “recipe,” “best,” “vs,” “make,” or “definition”
- Surprisingly, many appear on search pages with little monthly search volume
- 54% have a monthly search volume of less than 50
- 32% have a monthly search volume of 50 or 500
- 13% have a monthly search volume of 500 to 5,000
- 1% have a monthly search volume of more than 5,000
- Not surprisingly, Wikipedia, WikiHow, AllRecipe, Quora, and WebMD are the websites that receive the most Featured Snippets
How to make Featured Snippets work for your website
- The odds are your website ranks in a few featured snippets already.
- You can easily see that in Ahrefs’ Site Explorer tool by applying a “Features” filter to the list of keywords that you rank for
- Consider a page on your website that asks and answers questions, like a “Frequently Asked Questions” page
- Do Keyword Research
- Stay within the optimal word count of 52 words for paragraphs on your web pages
- Monitor search rank and note the pages where you are on page 1 that have a Featured Snippet
Do these facts help you understand Feature Snippets? Are you ready to put them to use?