Ecommerce marketing is driving awareness and action toward a business that sells its product online. To be effective, ecommerce marketers have to know the channels with the greatest value, most effective tactics and latest developments and technologies.
What do ecommerce marketers need to know to succeed in 2022? Here are 8 essential trends ecommerce marketers need to know.
According to a recent industry report, ecommerce will account for 20.4% of global retail sales by the end of 2022, up from only 10% five years ago. Growth has made the ecommerce category much more crowded and competitive.
2. Customer Acquisition Costs for ecommerce marketers
With more competition, there is greater demand for consumer attention. The result is increased costs of advertising and reduced return on ad spend (ROAS). Advertising on Facebook costs 47% more than the year before. But the matter does not end here. Following Apple’s privacy updates in iOS 14.5, cross-app data sharing is prohibited unless users choose to opt in.
3. Social Commerce
97% of Generation Z use social media as their #1 source of pre-purchase inspiration. Millennials are 67%. In other words, two attractive groups for online retailers prefer to buy from social channels. Moreover, as they age, their buying power will increase.
4. Mobile Commerce
Smartphones are part of the daily lives of almost everyone who belongs to the target group of online retailers. The increasing use of our daily companions offers great opportunities for online retailers in 2022. Insider Intelligence predicts mcommerce volume to hit $620.97 billion, or 42.9% of ecommerce, in 2024. Therefore, for the ecommerce marketer, make sure key actions are easy to do from a smaller screen.
5. Live Shopping for ecommerce marketers
The wyzowl’s Video Content Report, published annually since 2015, shows a consistently positive trend. For example, 86% of companies used video content in 2021 (up from 61% in 2015). Moreover, 93% of marketers who use video content see it as an important part of their strategy. Most importantly, 87% speak of a positive ROI. And 91% consider Live Shopping a success for their business
6. Voice Search
Juniper Research estimates voice search and voice assistants will lead to $80 billion in sales by 2023. Therefore, The use of this technology also has an influence on e-commerce that should not be underestimated. Ecommerce marketers should use more long-tail keywords in their SEO and SEM efforts. After that, on their product pages, social posts, email and content marketing. In conclusion, voice search is a trend that has been happening for some time.
7. Global Expansion
As businesses reach their growth limits in the domestic environment, the world will see more e-commerce brands expand into the global stage. As a result, the go-global movement is echoed by consumers. In fact, a recent survey revealed that 76% of online shoppers have made purchases on a site outside their own countries.
8. Customer Lifetime Value for ecommerce marketers
Competition and customer acquisition costs are going to continue to rise. Therefore, a focus on customer lifetime value is a essential strategy for ecommerce marketers. It is key to helping maintain profitable margins for your business. As a results, rewards programs, upselling and cross-selling are essential tactics for ecommerce marketers.
Ecommerce is a vital, vibrant sales channel now. Moreover, its attractiveness is going to continue for the foreseeable future. Do these essential trend help with your ecommerce marketing? Which ones do you need help with?