25 Best Digital Marketing Tools to Increase Your Business ROI in 2022

25 Best Digital Marketing Tools to Increase Your Business ROI in 2022

Digital marketing is a big umbrella term under which many marketing strategies take shelter. Be it social media marketing, content marketing, or PPC campaigns; online marketing is an amalgamation of various marketing approaches. 

Further, each digital marketing method is subdivided into several different streams. For example, social media marketing is sub-categorized as per the targeted channels like Instagram marketing, LinkedIn marketing, and so on. 

Now, to streamline and analyze all the different marketing methods together is not manually possible. You need to acquire powerful and robust marketing tools to generate maximum ROI out of all your marketing campaigns. 

This post will discuss the popular marketing tools to meet all the futuristic online marketing needs for you. Marketers, 25 tools mentioned below are the sure-shot way to succeed in 2022 and beyond. So let’s get started without any ado. 

25+ Marketing Tools to Streamline Your Operations in 2022

Marketing tools are the backbone of large and small business marketing plans today. Therefore, 75% of companies were using at least one marketing tool by 2019. 

So, if you don’t want to stay behind and wishes to take your business ahead in 2022, get these marketing tools today:

Email Marketing Tools

Do you want to drive maximum ROI from your email marketing campaigns? Use these powerful email marketing tools to segment your subscribers, send personalized emails and so much more:

1. Mailchimp

Mailchimp is a one-stop email marketing tool for small businesses. The program uses AI-powered technology to fully automate and personalize email marketing campaigns. Mailchimp allows you to use an account-based marketing approach and individually target your email subscribers. It can help you send, analyze and monitor your emails in real-time. 

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Features 

  • Email campaign management and tracking 
  • Easy customer segmentation 
  • Behavioral targeting and analysis 
  • A/B testing 
  • Content management and conversion tracking

Pros

  • Easy to use. 
  • Excellent customer support. 
  • Free up to 2,000 accounts. 
  • Initiative interface. 

Cons

  • Limited designs and formats. 
  • The billing system is unclear. 

Price

  • Free up to 2,000 subscribers and 12,000 emails per month.
  • Pay per use billing model starting from $10. 
  • Free trial.  

Suitable for: Email marketing campaigns 

Technical support: 24*7 live chat, documentations, forums, FAQs, and webinars

2. ConvertKit

ConvertKit is an excellent email marketing tool to embed forums and interactive visuals into emails. You can target subscribers on time with the right material. It is a good tool to convert your email subscribers. 

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Features 

  • Mobile optimized emails 
  • List management 
  • A/B testing 
  • Drip campaigns 
  • Content management 

Pros

  • Easy to implement. 
  • Awesome landing page layouts. 

Cons

  • Too much technical. 

Price

  • Based on subscribers, for example, $29/ month up to 5000 subscribers, $79/month up to 10000 subscribers, and so on.

Suitable for: Email marketing 

Technical support: Live chat, emails, documentation, forums, and FAQs 

3. Drip

You can unleash your full eCommerce potential with Drip. The software will understand what your customers buy, browse or search across your store. You can personalize email marketing campaigns and reduce the cart abandonment rate dramatically with Drip. 

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Features 

  • A/B testing 
  • Campaign planning and management 
  • Conversion tracking
  • CRM
  • Customer segmentation
  • Email marketing

Pros

Cons

  • Expensive. 
  • Bad customer support. 

Price

  • $19/month per user. 
  • A free trial. 

Suitable for: Ecommerce marketing 

Technical support: Knowledge base, videos, emails, documents, and webinars

Social Media Marketing Tools 

Get social media marketing tools to streamline your marketing efforts, quickly capture leads and better engage with audience: 

1. Reveal

Revealbot is a Facebook ads management tool. It can track ROAS, CPA, and other Facebook Pixel metrics based on your preferences. Allows marketers to pause, boost and modify your ads budget after every 15 minutes. Receive notifications via Slack when you achieve a specific social media benchmark. 

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Features 

  • Automated ad publishing
  • Conversion tracking
  • Customer segmentation
  • Quick reporting 

Pros

  • Automated reporting. 
  • Automatically boost Facebook ads. 
  • Pretty easy to use. 

Cons

  • Not for novice users. 
  • Not intuitive enough. 

Price

  • $49/month with up to $5K ad spending.
  • $99/month with up to $10K ad spending. 
  • $199/month with up to $25K ad spending. 
  • $299/month with up to $50K ad spending. 
  • Free trial. 

Suitable for: Facebook ad marketing 

Technical support: 24*7 live support, chats, phone support, forums, and emails

2. CoSchedule

CoSchedule is the perfect tool to manage social media marketing projects. The software can bring your team together and provide more value to your customers. It is an all-in-one solution to organize all your marketing efforts. 

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Features 

  • Agile marketing methodologies 
  • Backlog management 
  • Simple budgeting and forecasting 
  • Campaign planning and management 
  • Collaboration tools 
  • Asset library 
  • ROI tracking 

Pros

  • Good for calendar organization. 
  • User-friendly interface. 
  • Awesome dashboard to track all projects. 

Cons

  • Complicated workflow. 
  • Confusing reQueue mechanism. 

Price

  • $29/month. 
  • Offers a free version with limited features. 

Suitable for: Social media post scheduling and budgeting 

Technical support: Emails, phone support, forums, videos, chat, and webinars 

3. Hootsuite

Hootsuite is a powerful social media tool to drive maximum results from paid campaigns. The program will help to build online brands, strengthen relationships with customers and integrate all social media channels. 

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Features 

  • Digital advertising management 
  • Set benchmarks 
  • ROI tracking 
  • Brand management and tracking 
  • Calendar management 
  • Customer segmentation 

Pros

  • Ability to track Twitter chats. 
  • Simple tool to schedule social media posts. 
  • Great tool for small businesses. 

Cons

  • Poor customer support. 
  • Hard for beginners. 

Price

  • Free up to 1 user per 2 social media accounts. 
  • $49/month per 10 social media accounts. 
  • $129/month for 3 users per 20 social media accounts. 

Suitable for: Social media brand management for small businesses 

Technical support: Emails, phone support, forums, online knowledge base, and chat 

4. Constant Contact

For easy social media integration, Constant Contact is one of the worth-using marketing tools in 2022. Using this program, one can create engaging social media campaigns, share them on Facebook, Instagram, Twitter, and LinkedIn without leaving the platform. Also, allow you to read and respond to Instagram and Facebook mentions. 

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Features 

  • A/B testing 
  • Customer segmentation and targeting 
  • Contact and content management 
  • CRM 
  • Personalized CTAs 
  • Data analysis 

Pros

  • Allows taking polls. 
  • It helps to stay connected with customers. 
  • Easy to use. 

Cons

  • The email editor needs improvement. 
  • Lacks timely response from the vendor. 

Price

  • $20/month per user. 
  • Offers a free trial. 

Suitable for: Online marketing growth 

Technical support: Live chat, emails, knowledge base, phone support, and help desk 

5. Sprout Social

As the name suggests, Sprout Social is a robust social management tool for agencies and marketing teams. The program allows you to manage, report, and publish social media posts while providing good customer support. 

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Features 

  • Automated publishing 
  • Calendar management 
  • Campaign management and tracking 
  • Brand tracking 
  • Audience segmentation 

Pros

  • Allows users to monitor competitors’ growth. 
  • Wide range of templates and content for marketing purposes. 

Cons

  • The Chrome extension is a bit weird. 
  • Expensive for small businesses. 

Price

  • Offers three plans – Advanced for $249/month, Professional for $149/month, and Standard for $89/month.
  • A free trial is also available. 

Suitable for: Agencies and marketing teams 

Technical support: Emails, phone support, forums, knowledge base, videos, and help desk 

6. Buffer

Buffer is a well-trusted social media management software used by over 75,000 global businesses. Buffer offers an array of products to schedule the content posting, analyze results, engage the audience, and more. 

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Features 

  • Multiple account management 
  • Campaign management 
  • Post scheduling 
  • Social promotions 
  • Social media integration 

Pros

  • Nice design templates. 
  • Phenomenal tracking and scheduling. 
  • Easy to use. 

Cons

  • Posting with Instagram is problematic. 
  • It takes a long time to process. 

Price

  • Free version with limited features. 
  • Paid version started from $15/month. 
  • A free trial version is also available. 

Suitable for: Marketing teams 

Technical support: Forums, chat, email, and help desk 

7. Social Status 

Social Status is a social media analytics software to monitor your online growth. This is a 360-degree analytics dashboard that provides insightful social media reports, monitor Facebook pages, Instagram Stories, and more. 

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Key Features 

  • Profile analytics 
  • Full funnel metrics tracking 
  • Ads analytics 
  • Facebook Pages analytics 
  • Twitter profiles 
  • Instagram analytics
  • Competitor analytics 
  • Influencer analytics 

Pros

  • Provides insightful social media analytics. 
  • Exports reports to PDF and PowerPoint.
  • Streamline all social media reporting in one place. 

Cons 

  • The free plan doesn’t offer white-label reports. 
  • No scheduling or community management features.

Price 

  • Free up to 3 social profiles. 
  • $29/month up to 10 social profiles. 
  • $199/month up to 20 social profiles. 
  • $399/month up to 40 social profiles. 
  • $599/month up to 80 social profiles. 
  • $1,499/month for unlimited social profiles. 

Suitable for: Digital agencies and marketers

Technical support: Chat, email, and phone support 

CRM Tools

Customer relationship management software is required by busy B2B marketing teams to monitor and analyze leads throughout the sales funnel. Here are the best CRM software to use in 2022:

1. Insightly

Insightly is a powerful CRM solution for small marketing teams to run their operations smoothly. The software provides integration to Gmail, Mailchimp, Office 365, and other business applications. Insightly helps to manage sales processes, customer relationships, analyze sales funnels, and more. 

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Features 

  • Customers segmentation 
  • Lead generation and qualification
  • Task management 
  • Social media marketing 
  • Email marketing 

Pros

  • User-friendly tool. 
  • Easy to manage workflow. 
  • Documents everything. 

Cons

  • Poor customer support. 
  • Hard to customize

Price

  • Free for up to 2 users. 
  • Three plans – $29/user/month, $49/user/month and $99/user/month 

Suitable for: Project management and delivery 

Technical support: Webinars, live online, emails, forums, and videos 

2. HubSpot 

Whether you have a small or large marketing team, HubSpot can easily streamline all your leads. With minimal data logging requirements, HubSpot can fully automate a lead tracking and monitoring system. It is a perfect customer relationship management tool to better target customers. 

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Features 

  • Contact management and tracking 
  • Calendar management and reminders
  • Email marketing and management 
  • Document management 
  • Social media campaign management 

Pros

  • Smooth workflow. 
  • Easy to use. 
  • Excellent management features. 

Cons

  • A bit technical. 
  • Not for beginners. 

Price

  • Free up to 1,000,000 contacts with basic features. 
  • Three paid plans – Starter for $50/month, Professional for $1780/month, and Enterprise for $4000/month. 

Suitable for: Customer and workflow management 

Technical support: Live chat, emails, phone support, documents, blogs, and videos 

3. Salespanel

Salespanel is a 360-degree dashboard for sales and marketing teams to get a grip of all leads, visitors, and customers and attribute marketing to revenue. The software lets you use real-time data to nurture leads at every step of the buyer journey. 

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Features 

  • Lead generation and qualification 
  • Real-time tracking 
  • Marketing automation 
  • Lead scoring 
  • Account-based marketing 

Pros

  • Integration with over 1000+ platforms using either native integrations, API, or Zapier. 
  • Easy to use. 
  • Intuitive user interface. 

Cons

  • Limited features in a free version. 

Price 

  • A free version allows tracking up to 1,000 unique visitors per month. 
  • Three paid plan options – Basic for $49/month, Growth for $249/month, and Scale for $499/month. 
  • 14-day free trial. 

Suitable for: Sales and marketing teams 

Technical support: Emails, chat, phone support, and knowledge base 

4. Contentsquare

Clicktale is a customer experience analytics for all sizes of businesses. The program lets you track users’ browser behavior and other attributes using advanced filters, heat maps, etc. 

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Features 

  • Behavior analytics 
  • Conversion tracking 
  • Customer segmentation 
  • Predictive analysis 
  • Sentiment analytics 

Pros

  • Phenomenal tracking and analytics. 
  • Tons of reports. 

Cons

  • Expensive tool. 
  • It is complicated to use. 

Price

  • The Basic plan is $99/month for 20,000 page views. 
  • Silver plan is $290/month for 80,000 page views.
  • Gold plan is $990/month for 300,000 page views.
  • Offers a free trial. 

Suitable for: SMBs

Technical support: FAQs, forums, and documents 

5. Nimble 

It is a smart CRM to collaborate contacts, communication histories, email inboxes, and social media connections within a dashboard. 

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Features 

  • Contact database 
  • Lead management and segmentation 
  • Tracking 
  • Forecasting 

Pros

  • Flexible. 
  • Interactive email templates. 
  • Real-time notifications. 

Cons

  • Confusing interface. 

Price

  • Offers a free trial and version. 
  • Starts at $19/month. 

Suitable for: SaaS marketing teams 

Technical support: Emails, documents, knowledge base, and videos

Web Analytics 

Be it SEO optimization or website visitors’ behavior analysis is your objective, a robust conversion tool can easily help you grow online in 2022: 

1. Crazy Egg

Crazy Egg is a marketing tool to better optimize website traffic. It helps to analyze visitors’ behavior and engagement across various ad campaigns to investigate buyers’ journeys in real-time. 

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Features 

  • Customer segmentation 
  • Campaign tracking 
  • Behavior analysis 
  • Conversion tracking 
  • Content management 
  • Competition analysis 

Pros

  • Super easy A/B testing. 
  • Great user experience. 
  • Excellent lead generation features. 

Cons

  • Poor UX design 
  • Unable to create white-label reports. 

Price

  • The Basic plan for $24/month, Standard for $49/month, Plus for $99/month, and Pro for $249/month. 
  • A 30-day free trial. 

Suitable for: Digital marketing team

Technical support: Knowledge base, phone support, forums, chat, videos, and webinars 

2. Kissmetrics

Kissmetrics is a web analytics tool in the list. This analytics program helps to exploit website visitor data and behavior analysis in a smart way to boost your marketing campaign’s reach. 

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Features 

  • Performance metrics 
  • ROI tracking 
  • Campaign management and tracking 
  • Customer journey mapping 

Pros

  • Amazing user experience. 
  • Various tracking options.  

Cons

  • Poor UI. 
  • Lacks integration with other tools. 
  • Hard to implement. 

Price

  • Custom plans based on the user’s requirements. 

Suitable for: Digital marketing for SMBs

Technical support: Forums, FAQs, knowledge base, emails, phone support, and webinars

3. Semrush

Semrush is a comprehensive online marketing platform with over 50 different products, including social media, content, email, and more. This is one solution to increase online visibility. 

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Features 

  • Social media benchmarking 
  • Channel attribution 
  • Keyword tracking and analyze 
  • Google analytics integration 
  • Reporting and tracking software 

Pros

  • Good for keyword analysis. 
  • Deliver powerful insights. 
  • Helps to manage backlinks. 

Cons

  • Confusing to use. 
  • Expensive.  

Price

  • Offers free version and trial. 
  • Three pricing plans – Pro for $119.95/month, Guru for $229.95/month, and Business for $449.95/month. 

Suitable for: Digital marketing agencies 

Technical support: Live chat, in-person, knowledge base, videos, emails, and phone support 

4. Ahrefs

Ahrefs is the ultimate SEO tool to better optimize websites. This tool will crawl infinite websites and provide real-time information. The Ahrefs information can be used to stimulate marketing campaigns and SEO scores for high search engine rankings. 

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Features 

  • Keyword research and analysis 
  • Link management 
  • Mobile SEO
  • Referral tracking 
  • Reporting and analysis 

Pros

  • Powerful SEO features. 
  • Perfect for keyword tracking and analysis. 

Cons

  • Steep learning curve. 

Price

  • Free with limited access. 
  • Personal plan starts at $99/month and Business plan at $999/month. 
  • Offers a free trial. 

Suitable for: Website users and bloggers

Technical support: Chat, emails, forums, phone support, and videos

5. MouseFlow

MouseFlow is another website behavior analytics tool that will improve your conversion rate. Using this marketing tool, you can create 6 different types of heatmaps for every page and automatically set up a sales funnel to monitor customers’ interests. For example, if you have tied up with an influencer to promote your business on social media, this will tell how many leads the influencer campaign has actually generated. 

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Features 

  • Conversion tracking
  • Embeddable maps 
  • Heatmaps 
  • Site analytics 
  • Pageviews

Pros

  • Easy to journalize the visitor’s journey. 
  • Excellent customer support. 
  • Phenomenal analysis and tracking features.  

Cons

  • Expensive. 
  • Confusing interface. 

Price

  • $29/month along with a free trial. 

Suitable for: Sales and marketing teams

Technical support: Phone support, email, help desk, and videos 

6. Hotjar

Hotjar is a visual tool to understand customers. The program analyzes website visitors, provides visual insights, and helps you understand how people interact with your website. 

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Features 

  • Heatmaps 
  • Customer journey mapping 
  • Behavior analysis 
  • Data analytics 

Pros

  • Easy to use. 
  • Nice UI. 
  • Simple to deploy. 

Cons

  • Increases bounce rate. 
  • Not affordable. 

Price

  • The Basic plan is free. 
  • The paid plan is based on traffic – $39/month collect data from up to 100 daily sessions, $99/month up to 500 daily sessions, and $389/month up to 4,000 daily sessions. 
  • Offers a free trial. 

Suitable for: UI/UX and marketing teams

Technical support: Webinars, chat, emails, forums, and knowledge base

7. Optimizely

Do you want to deliver personalized content or products to your customers? Then, Optimizely provides a robust platform to experiment and customize marketing strategies to improve conversion. 

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Features 

  • A/B testing 
  • Account-based marketing 
  • Sales funnel 
  • Audience targeting 
  • Reporting and tracking 

Pros

  • Rich dashboard to monitor experiments. 
  • Excellent interface. 
  • Simple to deploy. 

Cons

  • Highly expensive. 
  • A serious problem with lag time. 

Price

  • $50,000 per year. 

Suitable for: SMBs 

Technical support: In-person, emails, phone support, webinars, and knowledge base

8. Outbrain

Outbrain is the best-in-class native advertising platform for affiliate marketers to promote their best products. There are many marketing tools available under Outbrain flagship for ad promotions, content publishing, and more. 

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Features 

  • Customer segmentation 
  • Affiliate management 
  • Audience management 
  • Banner management 
  • Budget management 

Pros

  • An amazing tool to run ads. 
  • Boosts ROI on ads. 

Cons

  • Low-quality clicks and impressions. 
  • A bit confusing. 

Price

  • Free trial and version available. 
  • Cost-per-click model starts from $20/month. 

Suitable for: Online marketers 

Technical support: Webinars, emails, chat, phone support, and knowledge base

9. Unbounce

Unbounce is an intelligent conversion platform for SMBs. You can use machine learning to better streamline marketing campaigns with this tool. 

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Features 

  • A/B testing 
  • Customizable templates 
  • Real-time editing 
  • SEO management 
  • Reporting and tracking 

Pros

  • Great user experience. 
  • Supports a variety of tests. 
  • Easy to implement. 

Cons

  • Some customization features required coding. 
  • Not good for non-technical users. 

Price 

  • It starts at $81/month.  
  • 14-day free trial. 

Suitable for: SMBs 

Technical support: Live chat, email, knowledge base, videos, and help desk 

10. Sumo

The final marketing tool in our list is Sumo for eCommerce marketers to build email lists, generate more sales and boost conversion.  

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Features 

  • Email marketing 
  • Conversion tracking 
  • A/B testing 
  • Promotion management 

Pros

  • Good to build email lists. 
  • Improve layout of WordPress websites. 

Cons

  • Slow UI. 
  • Buggy interface. 

Price

  • Offers a free basic version. 
  • Starter version for $10/month and Pro for $100/month. 

Suitable for: ECommerce marketers 

Technical support: Emails, webinars, and chat 

Ready to Get Marketing Tools in 2022?

By now, you must have already selected the suitable marketing tools to grow your business in 2022. So, we won’t hold you any longer and just wish you the best of luck to automate your marketing process. 

Quick FAQs 

What are the must-have marketing tools to make your life easier?

Every marketer should use tools to automate the following operations – planning, social media marketing, display advertising, content marketing, and email marketing tools. 

What are the 7 Ps of the marketing mix?

To promote your business effectively, always focus on these 7 Ps – place, product, promotion, price, people, process, and physical evidence. 

What is the best digital marketing strategy?

There are numerous digital marketing strategies available today to improve conversion. But the most popular and result-driven ones are – content marketing, SEO optimization, influencer marketing, PPC marketing, and social media marketing. 

What are the best digital marketing strategies for startups?

The startups should start their marketing from SEO optimization, publishing blogs on-site, social media marketing, running ads, and sponsoring events. 

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