Why should you track your influencer campaigns regularly?
The answer is simple.
Tracking your influencer campaigns helps you determine if you are reaching your target audience, generating engagement, and achieving your campaign goals.
Furthermore, by evaluating your influencer marketing campaigns, you gain valuable insights into:
- The type of content that resonates with your target audience
- Which influencers are helping you achieve your goals
- Where you need to improve
The influencer marketing market size is estimated at $17.4 billion and is projected to grow to $19.8 billion by 2024.
Image via Collabstr
This shows that influencer marketing has great growth potential.
No wonder, 34% of brands are leveraging influencer marketing to create brand awareness, increase engagement, gain credibility and trust, and drive more sales.
Image via HubSpot
However, by failing to track your influencer campaigns, you risk damaging your brand and wasting valuable time, money, and other resources.
But this is easier said than done.
Fret not—in this article, we’ll teach you how to track your influencer marketing campaigns.
Let’s get started.
Actionable Strategies to Track Your Influencer Marketing Campaigns
Follow these strategies to determine whether your campaigns are driving results for your business.
1. Set Influencer Marketing Campaign Goals
To successfully measure your influencer campaign’s success, you need to have a solid plan for what you want to accomplish with your campaigns in the first place.
Setting goals for your influencer campaigns helps you know what success will look like.
Besides, it’ll help you determine the types of influencers to partner with. For instance, if you want to drive traffic to your website, you need to find influencers with a huge list of followers.
Furthermore, pinpointing your campaign objectives right from the start will offer insight into your current position and desired outcomes. This includes the option to easily embed Google reviews on website.
Here are some of the most crucial goals for your influencer campaign:
- Boost your website traffic
- Increase brand awareness
- Improve your brand’s reputation
- Boost sales and lead generation
- Promote a product or service
- Increase social media followers and engagement
These goals should be at the top of your mind before, during, and after your campaigns.
2. Find Influencer Marketing Tools for Tracking Your Campaigns
Running successful influencer marketing campaigns involves a lot of work.
To improve efficiency in your tracking, you need to get powerful tools to measure your campaign success.
Furthermore, with the right influencer marketing tools, you can:
- Discover and connect with the right influencers
- Stay on top of trends
- Make data-driven decisions
- Analyze the competition
Choosing the right tools for your influencer campaigns out of the plethora of options out there can be challenging.
Here are a few powerful tools to add to your arsenal when launching influencer campaigns:
- Google Analytics. This tool will help you track website traffic and conversions
- A spreadsheet. You can also create a spreadsheet and manually track the performance of your posts. For instance, you can record the number of comments, likes, shares, etc.
- Brandwatch. This is a potential social listening tool that helps you understand your audience, monitor conversations, and track brand mentions.
- Heepsy. This tool helps you discover and connect with influencers on Instagram, TikTok, YouTube, and Twitch.
- Clearout. This tool helps you to find anyone’s email address, extract email addresses from LinkedIn and LinkedIn sales navigator and verifies email addresses both individually and in bulk.
- NinjaOutreach. This tool lets you find email addresses, social profiles, and other information related to influencers in any location or industry.
- VoilaNorbert. This tool helps you not only find email addresses, but also verify emails already existing on your email list.
There’re plenty more tools that you can find out in this post by Attrock on different influencer marketing platforms to discover other helpful platforms available in the market.
3. Monitor Traffic
One of the critical influencer marketing campaign goals is to drive traffic to your website. Without traffic, all other elements like conversions can’t happen unless you’re selling your product or service directly via social media apps.
Monitor traffic before, during, and after the campaign.
Start by recording the amount of traffic your website drives before you launch the campaign.
This will help you know the traffic you’re generating even without the influencer collaboration.
Once you launch the campaign, make daily recordings of the amount of traffic you get.
Do the same once your campaign ends to determine the effectiveness of your campaign in driving traffic.
4. Track Your Reach and Awareness
Building brand awareness is arguably one of the most challenging aspects marketers struggle with.
Fortunately, launching influencer collaboration can help you raise brand awareness and boost your reach. And these are important aspects to track in your influencer campaigns.
Track the number of people who are aware of what your brand is and what it does or potential customers who have discovered your brand through your influencer collaborations.
In this case, you need to find out how many people have viewed the social media influencer’s posts by tracking impressions.
You can get this information by looking at your social media platform’s analytics, especially if you have launched the campaign through your social media account.
If not, you can ask your influencers to share their post impressions.
Note that impressions aren’t an indication of engagement.
Engagement is when people read or interact with the content so you’ll need to track this metric separately.
5. Track Your Influencer Campaigns’ Engagement
Reaching your target audience is one thing and getting them to actually interact with your campaigns is another.
No matter the number of people you reach with your influencer marketing campaigns, if there is no kind of engagement, you’re wasting your time and resources.
That’s why we recommend measuring your engagement rates regularly.
To track engagement levels, here are the things you should observe:
- Brand mentions
6. Measure Your Conversion Rates
Another way to track your influencer campaigns is to track your conversion rates.
Conversion is when your target audience takes a desired action.
For instance, you could be launching an influencer campaign to increase your email subscribers, encourage people to download your eBook, or convince them to make a purchase.
If this happens, then we can say a conversion has happened.
By tracking sales, you can know whether your campaigns are helping you achieve your goals or not.
Here, you’ll need to evaluate your direct sales before, during, and after your influencer campaign.
For instance, if you are a startup business that launched the campaign with zero sales and generated some dollars after the campaign then you can say your campaign has been successful.
To know where your conversions are coming from, you can track affiliate links, landing pages, and other parameters.
Influencer marketing is a powerful technique in that many marketers have generated great results.
According to a recent B2B influencer report, 72% of brands have reported improved brand reputation and 56% have generated new leads with influencer collaborations.
All you need to do is to choose influencers relevant to your business, find the right tools, and track your influencer campaigns.